Re-Visualize Pitkin

Re-Visualize Pitkin is a pilot program administered by the Pitkin Avenue BID, that provides free design services for eligible businesses to make aesthetic improvements to their storefront display windows. Selected businesses will work directly with a visual merchandising professional to improve the overall aesthetic of their existing storefront display windows. 

What is visual merchandising?

Visual merchandising is a marketing practice that uses color, lighting, displays, technology, and other elements to attract customer attention. Its ultimate purpose is to use storefront window displays to generate more sales through increased customer patronage.